English
Eng
Digital Marketing Strategy, Transformation & Growth
I work across brand strategy, digital ecosystems, and experience design — often within complex, multi-brand environments. My work focuses on digital strategy, transformation, and growth enablement for organisations moving from presence to performance.
Latest Campaigns
Projects
Long-term, system-level work where I held strategic responsibility across brand, digital, and experience.
Contributions
Alongside long-term projects, I’ve contributed to campaigns, activations, and initiatives that supported broader brand, business, and community objectives. These pieces reflect range, adaptability, and hands-on involvement across different contexts.
Contributed to multi-sector marketing campaigns including the rebranding of Wellkin to C-Care, the market introduction of Rugani Juice in Mauritius, and the launch of padel at Labourdonnais Sports Club — supporting positioning, rollout coordination, and user-facing communication across physical and digital touchpoints.
Contributed to multi-sector marketing campaigns including the rebranding of Wellkin to C-Care, the market introduction of Rugani Juice in Mauritius, and the launch of padel at Labourdonnais Sports Club — supporting positioning, rollout coordination, and user-facing communication across physical and digital touchpoints.
Supported and coordinated large-scale brand and community activations, ranging from symbolic awareness initiatives (Pink October building illumination) to public health screenings at the Mauritius Metro Express (600+ participants), as well as the 250th anniversary of Domaine de Labourdonnais — designed to drive visibility, participation, and meaningful engagement.
Managed and coordinated sponsorship engagements across major events, including the African Senior Athletics Championships, Moka Trails, Decathlon Night Run, National Gymnastics Championship 2024, and Mauritius 7’s Tournament 2023 — ensuring brand visibility, operational alignment, and medical support readiness.
Actively organised community health screenings in Dubreuil, free public screenings on international awareness days, and Christmas gift initiatives for children — reinforcing accessible healthcare and social responsibility.
Produced and coordinated content ranging from posters and photography to video interviews, supporting social media, website storytelling, and campaign communication across brands.
If you’d like to connect, collaborate, or simply exchange ideas, feel free to get in touch.
