About Me

I started out in photography, learning how to frame not just images but emotions and stories — a foundation that now informs how I build brands people genuinely connect with. Along the way, I learned the importance of setting higher standards — for the work I deliver and the environments I choose to grow in.

I help organisations express who they are with clarity, consistency, and intention — across brand, digital, and customer experience.

How I work:

I balance strategy and empathy — structure and storytelling — bringing clarity to complex challenges and alignment to teams. My approach reflects a hybrid INTJ / INFJ profile, with an ENFJ leadership style when guiding people and projects.

What Drives Me:

I believe brands, like people, thrive when they align who they are with how they are experienced. My role is to bring clarity to that alignment — making it feel natural, human, and lasting.

Strengths:

Brand & Strategy: positioning, governance, alignment
Narrative & Design: storytelling, visual language, experience design
Human Insight: psychology, behaviour, emotional intelligence
Execution Systems: digital ecosystems, content architecture

Credentials:

DMI Pro and 24+ certifications across branding, psychology, and leadership

View Linkedin

Tools

Media Production

Adobe Lightroom
Adobe Photoshop
Photograde
Capture One
Adobe Premiere Pro
CapCut

Website Design

Figma
Relume
Gamma
Wix
Squarespace
Wordpress

Digital Marketing

Google Ads
Meta Ads Manager
Facebook
Instagram
Tiktok

Email Marketing

Mailchimp

Reporting and Analytics

Google Analytics
Lookerstudio
GTMetrix
Google Search Console

Collaboration

Gmail
Microsoft 360
Notion
Asana
Slack
Miro

Beyond work

Photography sharpened my eye for emotional detail. Psychology gave me tools to decode behaviour. Strategy taught me how to align both with business outcomes. Outside of work, you’ll usually find me exploring design, film, or hiking somewhere quiet — always searching for beauty in the everyday.

Get in touch

If you’d like to connect, collaborate, or simply exchange ideas, feel free to get in touch.

Contact Me